Simon Malls Extends Venues and Days for BLOOMS!


Three malls provide added space for large-scale landscapes and garden exhibits from March 12 – 22, 2009; Mall at Chestnut Hill hosts an afternoon of “Florals & Tea” on Sunday, March 15th from 2-4 p.m.

BOSTON, MA (February 17, 2009) — Three of Boston’s favorite upscale shopping centers, Copley Place, Mall at Chestnut Hill and Atrium Mall, announced today a partnership with the Massachusetts Horticultural Society’s spring flower exhibit, “BLOOMS!”

As a departure from the traditional, large scale landscaping vignettes of other flower shows, BLOOMS! will more offer intimate displays, enhanced by the magnificent architecture of the lobbies of three financial district properties. The event will take place a t two office complexes and a hotel, all abutting the Rose Fitzgerald Kennedy Greenway. One International Place, 125 High Street, and the InterContinental Boston have all made their exceptional public spaces available for the show. For three days, March 13-15, 2009, they'll be filled with color and the scents of impending spring.

Simon Property Group malls, Copley Place, Mall at Chestnut Hill and Atrium Mall, have agreed to provide additional venues as an extension of “BLOOMS!” where the public is welcome to experience a variety of landscape and garden exhibits in common areas throughout the malls. These special satellite venues provide additional space for large-scale landscape and exceptional garden vignettes. Most of the large-scale exhibits will be displayed throughout the Mall at Chestnut Hill, with smaller flower displays at Copley Place and Atrium Mall. The three malls will also allow “BLOOMS!” to extend its run to a total of eleven days, from March 12th through March 22nd.

On Sunday, March 15th, the Mall at Chestnut Hill will host a special event, “Florals & Tea,” from 2-4 p.m., where shoppers will be able to enjoy florals with a Sunday afternoon tea. Special tea stations will be set up throughout the exhibits, and the mall invites the public to peruse the flower and landscape displays while sipping a cup of tea.

“We are excited to partner with MassHort to promote their new exhibit and pleased to offer additional space for landscapers and gardeners looking to showcase large-scale designs,” said Debora Konig, Area Director of Mall Marketing for Copley Place, Mall at Chestnut Hill and Atrium Mall. “We all need a little reminder that Spring is on the way, and we encourage the public to visit “BLOOMS!” in the buildings adjacent to The Greenway as well as in our centers.”

Flower and landscape exhibits will be on display at Simon properties beginning Thursday, March 12th through Sunday, March 22nd. For more information, visit or

About “BLOOMS!”
“BLOOMS!” will be held in Boston March 12th-15th in the marble lobbies of International Place, 125 High Street and The InterContinental Boston, in the buildings abutting The Rose Fitzgerald Kennedy Greenway, “BLOOMS!” will introduce the public to this new Boston neighborhood. There will be no charge to visit these exhibits.

About the Massachusetts Horticultural Society
Founded in 1829, the Massachusetts Horticultural Society is dedicated to encouraging the science and practice of horticulture and developing the public's enjoyment, appreciation, and understanding of plants and the environment. In addition to its 8,000 members and headquarters at the 36-acre Elm Bank Horticulture Center, Mass Hort, known for its annual New England Spring Flower Show--the largest indoor event in New England and, after 136 years, the longest-running of its kind in the United States, will be presenting a new event “BLOOMS!”

About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties. It currently owns or has an interest in 386 properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at

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