Boston…January 30, 2009 – In the Boston tradition of celebrating the arrival of Spring the Massachusetts Horticultural Society, has created a new event, “BLOOMS!” From Friday, March 13 through Sunday March 15, 2009, accomplished flower designers and plant societies will present a spectacle of springtime collections of gorgeous arrangements in the impressive marble lobbies of Mass Hort’s Greenway Garden’s three abutting neighbors; One International Place, 125 High Street, and InterContinental Boston.

As a departure from the traditional, large scale landscaping vignette presentations of former flower shows, “BLOOMS!” will offer intimate displays for horticultural enthusiasts, enhanced by the magnificent architecture of these lobbies. According to Diane Valle, Chair of the event, “This visual abundance of flora, to be offered free to the public, celebrates the location, beauty and natural energy of Mass Hort Greenway Gardens, from The Moakley Bridge to South Station’s Dewey Square, part of The Rose Fitzgerald Kennedy Greenway.

“We believe this complimentary, uplifting and entertaining event will allow city visitors and local Bostonians, who have not yet explored the area, an opportunity to discover the accessibility and vibrancy of the new Greenway Gardens and the evolving waterfront neighborhood,” says Tim Kirwan, General Manager, InterContinental Boston.

“BLOOMS!” plans also offer an educational lecture series including a talk by Roger Swain, former host of the Victory Garden and editor of Horticulture magazine; an extraordinary display of roses from around the world in tribute to the Rose Fitzgerald Kennedy Greenway; children’s gardening activities; window boxes designed with unusual plants; a Master Gardener Information Booth, orchid and bonsai exhibits; as well as a “BLOOMS!” party.

The Garden Club Federation of Massachusetts, celebrates its 80th year of exhibiting at Mass Hort events, will showcase fifty “Boston Landmarks Standard Flower Show” designs. Mass Hort Amateur Designers will create floral interpretations of “Boston Neighborhoods.”