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Media Offered Sneak Peak of 137th New England Spring Flower Show
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What:
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Surrounded by 38 gardens and 192 floral arrangements, the Press Walk-Thru offers a peak at the 137th New England Flower Show – the longest continuously running and third largest flower show in the world – before the show actually opens.
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Aptly themed, “Rhapsody in Green,” the media are invited to broadcast live/take footage of the 38 gardens and 192 floral arrangements. Members of the media are also invited to interview exhibitors who can view their breathtaking exhibits (or even discuss eco-friendly gardening techniques with green experts).
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When:
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Friday, March 7th: 1-4 PM
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Where:
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Bayside Expo Center, Boston
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Please let me know if you’ll be attending the Press Walk-Thru, so I can coordinate your media badge.
For more information on the Flower Show itself, below is the press release:
Amanda
617.520.7079
Rhapsody in Green: Flower Show to Highlight Eco-Friendly Gardening
137th New England Spring Flower Show
March 8th through the 16th
Bayside Expo Center, Boston
The Massachusetts Horticultural Society has announced the theme for its 137th New England Spring Flower Show. “Rhapsody in Green” will kick off the spring with a celebration of eco-friendly gardening and live music. The third largest flower show in the world, the New England Spring Flower Show brings together the region’s most talented gardeners, designers and horticulturists for nine days of breathtaking exhibitions.
Flower show exhibitors will be showcasing new techniques in eco-friendly gardening, such as green roofs, rain re-use, recycling, and xeriscaping (low water gardens). These exhibitors will prove that eco-friendly gardening does not necessarily mean sacrificing color, plant diversity or the sensuality of a garden.
In addition to the 38 gardens, 222 retail vendors and 192 floral arrangements, this year’s attendees will enjoy live music performances four times each day. These performances will range in style from jazz combos to bluegrass fiddle, and will incorporate children’s entertainment.
Attendees will also be invited to participate in lectures, demonstrations, and competitions throughout the week. New at this year’s show is Trexploration, a scavenger hunt for children that will teach them about gardening as they experience the show.
The Flower Show Preview Party, whose proceeds will benefit MHS’s new gardens on the Rose Fitzgerald Kennedy Greenway in Downtown Boston, offers guests a sneak peak at the show while they enjoy this year’s signature cocktail, Cucumber Crush, and hors d’oeuvres. The Preview Party will be held on Friday March 7, 2008 the evening before the show opens to the public. For more information about the Preview Party, please contact: Anne Peterson, 617-933-4923.
The Flower Show will take place from Saturday, March 8 - Sunday, March 16 at the Bayside Expo Center, Boston. Tickets are $20 for adults and $10 for children and can be purchased online and are available in February at participating Borders bookstores, local nurseries, and garden centers throughout New England, or at the door. Adult group ticket rates (purchase 20 or more, attend together or separately) are also available by contacting Group Ticket Sales at 617-933-4923 or
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Visit MHS online for a full list of show events, lectures, demonstrations, information and tickets: www.masshort.org.
The New England Spring Flower Show is produced annually by the Massachusetts Horticultural Society. Proceeds benefit MHS projects and programs, including research initiatives, horticultural education for children and adults, development of MHS gardens on the Greenway and the MHS Horticulture Center.
About the Massachusetts Horticultural Society
Founded in 1829, the Massachusetts Horticultural Society is a member-supported organization dedicated to encouraging and improving the science and practice of horticulture and developing the public's enjoyment, appreciation, and understanding of plants and the environment. For more information, visit www.masshort.org.
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